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#4 Laws of Advertising


Thus far we have learned that the first three laws of advertising are:

Take it in small bites
Always tell the truth
It is worth the money

Now we are on to #4 which is "Be easy to contact"

In the world of modern technology, people expect to have immediate access to information. Therefore, on every piece of company literature, all contact information should be listed:

• Email address
• Website address
• Fax number
• Phone number
• Physical business address
• Mailing address

The main point to remember is if you are going to spend the money and take the time to advertise, include the information that will bring the customer back to you!

Include tag lines and attention getting tidbits of information that leave the customer hungry for more. This will encourage them to reach out to you and when that happens, your contact information should be readily available everywhere.

Just as a side note: UPrinting is extremely user friendly and their templates enable a quick and easy design solution to many literature needs you may have for your business. I created the sample business card below in two minutes! On 3/23/10 I will be offering free postcards on The Redhead Riter blog. This could be a nice addition to your advertising media.







The Redhead Riter





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3 comments:

Kel said...

I was just stopping by to wish you a happy weekend!

Kel
http://betweenthelines-kam.blogspot.com

Kari said...

I think I'm going to get a lot out of this blog. Super excited! Newest follower.

http://dharma-waits.blogspot.com/

Amy said...

Found you on Friday Follow- interesting blog! I'm your newest follower, & would love to get on your blogroll as well...

Have a great weekend!

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