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#1 Laws of Advertising


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Advertising your business can feel overwhelming, but we can take it, just like many other things, in small bites.

What do these companies' advertising have in common (I'm going to make your brains work a bit)?

Nike

"Just Do It!"

Pepsi

"The Joy of Pepsi!"

Twister

"You can't resist the twist!"

Verizon Wireless

"Can you hear me now?? Good!!"

Yellow Pages

"Let your fingers do the walking."

M&M Candy

"The milk chocolate melts in your mouth - not in your hand."

Coca Cola

"It's the real thing."

Hershey's Chocolate Candy Bar

"There's a smile in every Hershey Bar."

American Express

"Don't leave home without it."

Campbell's Soups

"M'm M'm Good!"


Do you give up?

Their slogans are easy to remember, catchy and most of all, able to communicate the product/company's core message in three seconds or less.

Let that sink.

Three seconds or less.

Now think of your business or your blog. What is your slogan?

Does it describe your core message with a catchy, memorable phrase in three seconds or less?

Are you thinking that you don't feel very creative or aren't that big on linguistics?

Think of a few adjectives and then look them up in Webster's Synonym Dictionary at http://www.merriam-webster.com/cgi-bin/book.pl?synonym.htm&2

Print all the words on a piece of paper and make copies for your family and friends. Pass them out and have everyone help you think of a slogan using at least one of those words.

You can even make it a contest. The person who creates the slogan that you decide to use gets a prize...gift certificate, favorite meal, etc.

Easier than you thought?

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